1. Sustainability in your products.
Going green isn’t just a cool initiative anymore; it’s a must. Businesses are stepping up by adopting circular economy principles, for example “Green Coding” an approach that aims to reduce CPU consumptions, such as Carbon-Aware Computer from Google or the use of Virtual Machines to reduce physical servers. 2025 brings the opportunity to think about products designed to last longer. It's all about reducing waste and keeping resources in play for as long as possible.
The challenge in SDLC(Software Development Life Cycle) is to think about products from a more sustainable perspective, longer lifecycles and better performance over time, reducing resource consumption.
2. Accessibility it’s a must.
Awareness regarding accessibility is rising in the SDLC and creating products with inclusivity is no longer a “nice to have” but a must in the development of digital products. This way of making products will lead UX/UI and Product teams to implement a whole new world of resources to deliver better & wider products.
Accessibility is far more than just alt text for images or voiceovers; it encompasses a spectrum of needs. Larger fonts, carefully chosen color palettes, and thoughtful interaction design can significantly improve the experience for users with diverse abilities.
3. Generative AI, experimentation & analytics.
Artificial intelligence is part of our lives on a daily basis and digital products teams can’t escape this reality. Training models like Google Vertex can speed up story creation, or can leverage the analysis of use cases to identify corner cases and create testing scenarios. Generative A.I. is already helping teams to faster ideate solutions and create the tipping point of larger projects.
R&D teams have a huge tool at their disposal to validate ideas efficiently and find new ways of solving problems with data driven solutions, generating quick “Proof of Concept” and testing with stakeholders almost in real time.
4. User-Centered Design and Iterative Feedback
Developing a truly good product means putting your users first. This involves actively seeking feedback from real users at every stage of the process and iteratively refining the product to meet their needs. By involving users early and often, businesses can make products that truly resonate. Ideate process for better iterations with real clients and focus on gathering data that will drive your product next steps with a better understanding of your client needs.
5. Regulatory Compliance and Cybersecurity
With more connected devices out there, data security is the real deal. Companies are now tacking security into their products right from the start. It’s called “security by design,” and it’s becoming a standard in digital products.
From encrypting sensitive data to running regular vulnerability checks, the goal is to protect users and comply with regulations like GDPR. A good product is not only outstanding, but also a safe place for users and their data.
Innovate, test, repeat.
The digital product lifecycle in 2025 is all about balancing innovation, sustainability, and security. By embracing these trends, businesses can not only meet the demands of today’s consumers but also stay ahead in a fiercely competitive market. Although this article aims to be a list of trends, remember that creating innovative products is a cycle, take risks, test solutions, learn, and start all over with a better perspective. 2025 is here and the future looks safe, bright-and a whole lot more promising.
Written by Max Moncada.
Max Moncada, Business Analyst at Pvotal Technologies, has a background in project management and product delivery in industries such as entertainment, financial services, travelling, among others. Max is an enthusiast of technology trends and product life cycle management and now is adding value at Pvotal’s projects focusing on delivery practices.
