Transforming Global Event Management
Major UAE-based company requires a fully integrated SaaS Solution & Secure Payment Solution, launching their global event's first digitally exclusive experience.
About the Client
Founded in 1970, our client is the host of the largest sports and entertainment festival in the Middle East, attended by 80,000 participants from 12 countries. Following the events of COVID-19, they aimed to transition from traditional processes to a cashless and digitally exclusive environment to meet modern expectations and maximize profitability. sports & entertainment festival in the Middle East.
Key Challenge
- Legacy Systems: Outdated paper-based processes and legacy reporting systems were inefficient for a modern, high-scale event.
- Tight Timeline: The solution needed to be developed and deployed in just 20 days.
- High-Volume Performance: The system had to handle 100,000 calls per second without lag or downtime.
- Enhanced Payment Options: Integration of multiple payment methods, including cash, card, and QR code, to align with diverse attendee preferences.
- Real-Time Insights: The client required advanced analytics for deeper insights into sales and performance.
Our client was experiencing the negative consequences of a delayed transformation, sought a partner to help them transition from their legacy reporting system and paper-based processes to a cashless environment that was infused with real-time data and aligned with the modern expectations of event attendees.
Our Solution
We delivered a comprehensive, end-to-end digital platform to address the client’s needs:
- Unified Digital Ecosystem: Developed a fully integrated platform with three seamless interfaces tailored for attendees, merchants, and event administrators.
- Secure Transactions: Introduced a 100% digital payment system, eliminating currency vulnerabilities and adhering to stringent security standards.
- Advanced Analytics Dashboard: Provided real-time reporting with customizable filters for metrics such as sales, transactions, products, and merchants.
- Scalable Architecture: Built a platform that operates without third-party costs, saving $117,000 annually per 100,000 users.
- Event-Sourcing Architecture: Enabled high-volume data requests with zero lag, latency, or downtime.
- Cross-Platform Accessibility: Deployed a single codebase solution compatible with all devices and operating systems.
- User-Friendly Features: Added functionalities like Quick Inventory Add, Rapid Product Configuration, and real-time performance assessment for seamless management.
The Results
The app, powered by Pvotal’s Infrastream, has delivered measurable results:
- Saving $111K annually per 100K users
- Able to scale up to 1 000 000 users without additional cost
- 11x Faster than other leading Web-App Frameworks
- 7x faster than REST-based infrastructures
- Net-zero Carbon footprint
- Zero lag or latency even during peak activity
